We start with the retail investor.
An equity story needs to explain why a company matters. We turn complex information into clear arguments while keeping opportunities, risks and the audience in view.
Effective copy for the capital markets.
We write effective advertising copy and equity stories for capital markets in Germany, Austria and Switzerland. Our focus is on engaging retail investors and acquiring them as investors or customers. We support investor relations campaigns as well as brokers, portfolio trackers, financial publishers, financial services providers and investment advisers.
Our team brings together copywriters, product and marketing managers from the financial industry, analysts and financial market specialists. Together, we draw on more than ten years of experience, particularly in writing copy for investor relations campaigns and financial publishing products.
Our services
- Advertising copy and landing pages: Copy for your products, offers and campaigns.
- English-to-German copy adaptation: Our speciality is adapting language and content for the German market.
- Equity stories: Development of a clear, coherent company and investment narrative.
- Campaign consulting and publisher introductions: Advice for German-speaking markets and relevant introductions through our network of financial publishers.
Compliance in focus: We are familiar with capital markets communication requirements in German and US exchange environments and take relevant compliance requirements into account when developing copy.
What sets our financial copywriting apart
We combine persuasive writing with capital markets knowledge, product understanding and experience in distributing financial content.
We adapt, rather than simply translate.
English copy needs more than German words to work in Germany. We adapt tone, reasoning and messaging to the expectations of retail investors in German-speaking markets.
We understand how content reaches readers.
Having supported numerous investor relations campaigns, we understand how copy, landing pages and distribution work together. On request, we introduce suitable contacts from our financial publishing network.
We bring several perspectives together.
Our work combines copywriting, analysis, product management and marketing. We consider the financial product, campaign goals and relevant compliance requirements as we develop the copy.
How can we help you?
Tell us a little about your project, its scope and your timeline.